RBN FITNESS
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1-on-1 coaching for busy men, 30–50

Your business runs on systems.
Your body has none.

You built the career, the income, the family. Somewhere along the way your health got pushed to "later." My 12-week coaching gives you a nutrition and training plan built around your schedule, and a coach who actually holds you to it.

No app. No AI. No team. Every client works with me directly.
Roy, founder and coach of RBN Fitness
Client results

Real guys. Real check-ins. No stock photos.

Francisco before coaching
BEFORE
Francisco after 8 weeks
8 WEEKS
Francisco, 30
−20 lbs in 8 weeks · full-time carpenter
Johnny before coaching
BEFORE
Johnny after coaching
AFTER
Johnny, 32
−40 lbs in 12 weeks · still following the plan after coaching
"This is all because of you brother! I still follow the routine and it's paid off."
Kevin before coaching
BEFORE
Kevin after 8 weeks
8 WEEKS
Kevin, 34
−20 lbs in 8 weeks
"I've done cuts before and just got too skinny. Now I was able to cut and still keep my size."
Sound familiar?

You're crushing it everywhere except the mirror.

You don't have a discipline problem. You run a business, you show up for your family. What you don't have is a plan built for your life, and someone checking that you're following it.

You dodge photos. At events, on vacation, with your kids.
You've started over every Monday for years.
You've tried the apps, the diets and the 6-day gym splits. None of them stuck.
Your energy is gone by mid-afternoon, and your clothes fit tighter every year.
How it works

Do less, but do the right things.

01
Free consultation call
We look at where you are, what's gone wrong before, and whether this is a fit.
02
Your plan, built for your week
Personalized nutrition and training that fit your schedule, not a template.
03
Bi-weekly video check-ins
Face-to-face with me every two weeks. Your plan gets adjusted to your progress.
04
Text me, all 12 weeks
Questions, wins, rough days: text me directly. No app, no AI, no assistant answering for me.
Everything in your 12 weeks
Custom nutrition plan
Custom training plan
Cardio guide
Supplement guide
Bi-weekly video check-ins with me
Text access to me for all 12 weeks
Francisco G.
30, full-time carpenter · −20 lbs in 8 weeks
"Bro, you done changed my life."

"I'd be at the gym two hours, more than two hours, just going crazy, and I'm not even getting the same results as how I am now doing less. My body was saying, all right, it's time to work smarter, not harder."

"I'm getting stronger even though I'm getting leaner."

Roy, head coach at RBN Fitness
Your coach

I'm Roy. You work with me, not a team.

I've been obsessed with fitness since I was 19. Early on I learned from some of the very first online coaches, worked for a supplement company, and spent years around bodybuilders and pro athletes, soaking up everything they knew.

Now I use all of it for one thing: getting you results. You follow the plan the best you can, and I give you the best accountability you've ever had. Nothing makes my day like a client coming back with good news.

I'm not here to hand you a PDF and disappear. I build your plan, I see you on video every two weeks, and I'm the one answering your texts.

This isn't for everyone.

It's for you if
You've built something in your life and you're done letting your health come last.
You want someone to hold you accountable, not another app.
You're ready to invest in yourself and follow the plan.
It's not for you if
You're looking for a 30-day quick fix.
You won't show up to check-ins.
You're shopping for the cheapest option.
You want someone to hold you accountable, not another app.
You're ready to invest in yourself and follow the plan.
It's not for you if
You're looking for a 30-day quick fix.
You won't show up to check-ins.
You're shopping for the cheapest option.

Questions

How much time do I need?
It depends on your schedule. Most clients train 3–4 days a week for 45–60 minutes. If you want more time in the gym, we can go up to 90 minutes. The plan is built around your week, not the other way around.
Do I have to eat bland food?
No. Your nutrition plan is built around food you actually eat. The focus is your total calories, not cutting out everything you like.
Who will I actually be talking to?
Me. Every video call, every text. No team, no app, no AI.
How much does it cost?
Coaching is a premium 1-on-1 program. We go over investment on the call once we know it's a fit.

Give your body the same system you gave your business.

Book a free consultation call. If it's not a fit, I'll tell you.

Book your free consultation call